project overview
sugar is an ice cream company that radiates fun and boldness. I created a custom font for this company by manipulating the original text. I wanted incorporate the idea of ice cream melting on a hot day. by manipulating the "g" in the logo, with the combination of the color palette - I would say this was achieved! we wanted a modern retro feel. the typography combination, the pattern, and the color all embody this aesthetic. so, take a look for yourself below!
